Freelance - Branding
A showcase of my work for different clients over the years.
Platforms: Upwork, direct
Henry Car Center
Henry Car Center sells used cars that have been refurbished. Since many mechanics and vehicle-central businesses have very similar looks for their logos, this one was created to be different. The road ties in and brings attention to the owner’s name, which is a differentiator for the business. Also, the car leans into a vintage cartoon style instead of the silhouettes commonly seen in this category. The second car within the name ensures that this imagery carries over when the logo is reworked for smaller print sizes.
Adobe Illustrator
DRIVE
A client on Upwork needed a Formula One themed logo. They already had designs that featured a speedometer, but it felt very static. The client stated that they wanted more movement and interest. So, after multiple versions we narrowed down to this design. It is a fast-paced typeface paired with a triangular shape that signifies a road. The letters are skewed so that they are coming towards the viewer on the right side. The final look can be seen as tire tracks or simply the word itself moving quickly.
Adobe Illustrator
B4 Enterprises
This brand is a residential renovation company centered on homeowners and going above and beyond for them. The four colors of the logo resemble the four different people that make up this family business. In the center there is a very recognizable silhouette of a house. Together, this logo calls to origami and the idea of putting pieces together to create a greater whole. I expanded the logo design into business cards, social media, and a pattern seen here. I also ran the Instagram account for B4 Enterprises for quite some time after creating the branding.
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Instagram